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The importance of distinctiveness in a trade mark

The case of LOUIS VUITTON in the European General Court The essential function of a trade mark is to guarantee the identity of origin of the marked goods or services to the consumer by enabling them, without any likelihood of confusion, to distinguish the goods or services…

Provided By KISCH IP

by Liani Taljaard

If the shoe fits: A Cinderella story for Valentino and their iconic Rockstud® shoe designs

Famous and exclusive fashion brand Valentino S.P.A. is an Italian luxury fashion house founded in 1960 by Valentino Garavani and forms part of the Valentino Fashion Group. Valentino filed trade mark applications for the design of their ROCKSTUD® range of shoes …

Provided By KISCH IP

by Sonica Wilken

The uber-zoom: The case against trade mark genericide

Let’s say “ZOOM” becomes a synonym for conducting online video meetings, regardless of the app used – or worse, it becomes a verb. In this...

by Jeanine Coetzer

A judgment “peppad” with advice

A recent South African court decision neatly summarises some of the major issues that need to be considered when comparing trade marks in South Africa. In...

by Tanith Robertson