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“Add to cart”: Doing business in a COVID-19 world part 3 – Strategies to protect your online brand

As Albert Einstein said, “We can’t solve problems by using the same kind of thinking we used when we created them.” E-commerce has forever changed the way we shop for consumer goods and services. It has never been more vital to implement a holistic strategy to…

Provided By KISCH IP

by Anola Naidoo and Sonica Wilken

The legal pitfalls of offensive branding

Over the past year or so, a surprising number of international brand owners have come under fire for offensive marketing campaigns, products, and brand names. Many...

by Kareema Shaik

So you think you can move? – Trade marks in motion

In the not too distant future, brands will come to life in that the golden arches of McDonalds will probably be in hologram format or will have some flickering or other motion effect. The well-known Facebook logo will incorporate a futuristic motion together with …

Provided By KISCH IP

by Ruan Dickinson

Considering a rebrand? The copyright conundrum

Have you enlisted the assistance of a third-party graphic designer to create a new logo or corporate identity for your rebrand? Often corporates and start-ups are...

by Jade Courtney

A simple understanding of counterfeit law in South Africa

Eradicating counterfeit goods in the South African market is essential to its economy. The practical consequence of not taking action against the sale of counterfeit...

Parody and abuse with regards to trade marks

A long-running legal dispute in the USA involving the brand Louis Vuitton is interesting. Not only does it deal with parody as a defence to...

by Gaelyn Scott

How small businesses can protect themselves against retail giants

“New year, new me” …well, the second month of 2019 is here which means that our New year’s resolutions are next year’s problem and we...

by Ruan Dickinson

Burnberry – Product destruction as IP strategy

Luxury British clothing brand Burberry recently ‘came under fire‘ for destroying clothing items worth more than £28 million (almost R500 million). It is no secret that...

by Debbie Marriott and Robyn Müller-Mabuza

There may be no ‘I’ in team…but there’s an ‘I’ in sponsorship

This article explores how tensions arise when in the exploitation of intellectual property rights between the promotion of personal brand and the exploitation of individual...

by Norton Rose Fulbright

When is a descriptive mark not a descriptive mark?

This was the issue before the Supreme Court of Appeal in the matter between Dinnermates (Tvl) CC and Piquante Brands International & another 401/17) [2018] ZASCA 43...

by Juel Barnett

When ‘your’ website isn’t ‘yours’ – IP issues

If you run a business, you need a website, regardless of your niche, sector or industry. That’s just the way it is, especially in the...

Protecting your App – Important intellectual property considerations

The Apple Store launched in July 2008 and made available to iOS users some 800 applications (“Apps”) to download. As of March 2017, this number...

Social media influencer relationships come under further scrutiny

In April this year, we wrote about the phenomenon of the social media influencer – usually a celebrity or person with a large social media...

by Kelly Thompson

Brands & social media influencers – Are you at risk?

Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have...

by Kelly Thompson

‘Tis the season of counterfeiting – Brand holder remedies

Dealing in counterfeit goods is unlawful as set out in the Counterfeit Goods Act no. 37 of 1997. Brandholders who wish to protect their brands against...

by Godfrey Budeli and Tayyiba Nalla

Addled by the interwebs

Can you use a competitor’s brand name as your Google Adword? There is an answer to this oft-asked question and, as one would expect from...

by Adams & Adams

Chinese courts send 3N packing – Trade mark infringement

A Chinese court recently ordered a Chinese company that had blatantly infringed one of the world’s better known trade marks to pay significant damages to...

by Pravin Barthia

ASA Roarrrss in favour of trade marks

Trade mark owners continue to successfully use the Advertising Standards Authority (“ASA”) as a forum for resolving what are essentially trade mark disputes. The latest case,...

by Gaelyn Scott

Adams & Adams Is The Africa IP Law Firm Of The Year For Second Year Running

Adams & Adams Management Committee with MIP Firm of the Year, Africa, 2015 & 2016 Awards (From Left to Right: Grégor Wolter, Simon B. Brown,...

by Adams & Adams

The fashion IP debate – Protecting your clothing designs

The fashion industry is booming and highly profitable worldwide. How can fashion designers protect their trends from being replicated while reaping the benefits of their...

by De Beer Attorneys

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