Are you an influencer? Then you may well need to be a follower…
… of advertising rules and regulations, that is!
We have written a few articles about the new advertising regulatory landscape in South Africa, particularly around the...
Tag: Advertising Standards Authority (ASA)
Is the new Advertising Regulatory Board a redo of the ASA, or better?
The Advertising Regulatory Board (ARB), officially open for business in November, has already handed down its first ruling.
The ARB very quickly assumed the role of the advertising and marketing industries’ self-regulating body, following the liquidation of…
Provided By Adams & Adams
OMG! Can you just be chill!?
OMG, OMFG, WTF!?, COOL AF – offensive and inappropriate or effing cool taglines? This is a question that was recently considered by the Advertising Standards Authority of South Africa (ASA) in Typo Stationery / Kathrine Marsden & Another / 2018-809F.
Popular…
Provided By Adams & Adams
When is a descriptive mark not a descriptive mark?
This was the issue before the Supreme Court of Appeal in the matter between Dinnermates (Tvl) CC and Piquante Brands International & another 401/17) [2018] ZASCA 43...
Has the advertising standards authority regained its authority
While the Advertising Standards Authority of South Africa (“ASA”) is not quite out of the woods yet, it certainly appears to be recovering much of...
ASA’s jurisdiction regarding non-members finally settled
The issue of the jurisdiction of the South African Advertising Standards Authority (“ASA”) to determine matters involving individuals and companies that don’t belong to the...
Social media influencer relationships come under further scrutiny
In April this year, we wrote about the phenomenon of the social media influencer – usually a celebrity or person with a large social media...
Retouched Fashion Photos – What are the rules?
The Global Advertising Lawyers Alliance (GALA) reported recently that France has enacted new legislation requiring that all altered or retouched commercial photographs of models, whose body appearance...
Brands & social media influencers – Are you at risk?
Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have...
The Advertising Standards Authority and British American Tobacco
The ASA is here to Stay…
And BAT feels the effect of its power
There have been many reports about the future of the Advertising Standards Authority...
