The legal pitfalls of offensive branding
Over the past year or so, a surprising number of international brand owners have come under fire for offensive marketing campaigns, products, and brand names.
Many...
Tag: Advertising Regulatory Board (ARB)
The ARB’s sobering decision on “non-alcoholic” beverages
Ever wondered why non-alcoholic beer advertisements still use the disclaimer “Not for sale to persons under the age of 18”? A matter concerning the Savanna Non-Alcoholic Lemon Cider might have the answer.
Beer manufacturers such as Heineken, Castle and Savanna,…
Provided By Eversheds Sutherland
Are you an influencer? Then you may well need to be a follower…
… of advertising rules and regulations, that is!
We have written a few articles about the new advertising regulatory landscape in South Africa, particularly around the...
Prices advertised or quoted must include VAT
Have you ever shopped around and then made a decision to purchase something or utilise the services of a service provider because, as the saying...
Tweeting truthfully in paid posts – Advice for brands and influencers
For the majority of brand owners, social media advertising is a must-have. Not only is this platform one of the most cost-effective ways of brand...
Is the new Advertising Regulatory Board a redo of the ASA, or better?
The Advertising Regulatory Board (ARB), officially open for business in November, has already handed down its first ruling.
The ARB very quickly assumed the role of...
An ombud for the advertising and marketing industry
Section 82 of the Consumer Protection Act 68 of 2008 (“CPA”) allows the Minister of Trade and Industry to accredit industry specific ombudsman schemes, and...
