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Crowd-sourcing and intellectual property considerations

Crowd-sourcing and intellectual property considerations

by Thando Zibi

Developments in technology and social media platforms have changed the way that businesses engage with their consumer markets. Customer bases are now more accessible to business owners and as such there has been an increase in the interaction between businesses and their customers, in the research and development of new products as well as in the after-service care and retention of customers. An example of...

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