Why registration of your brand with Mauritius is important to your Africa enforcement strategy
Provided by KISCH IP
With an entrenched history in Africa, KISCH IP has, for the last 144 years, assisted clients from small to large businesses in all sectors, in safeguarding their intellectual property rights. While acknowledging our establish... more
Topics Intellectual Property Law
07 Dec 2018
Mauritius attracts many entities wanting to set up shop on their tropical island. With this foreign investment, it is important to consider the implications on brand enforcement and on its trading partners, namely South Africa and the rest of Africa.
From a brand enforcement perspective, the equation is a simple one. More entities setting up shop in Mauritius equals growth in manufacturing/distribution which equals more imports/exports.
Unfortunately, the equation has a less desirable leg to it, namely, that the growth in manufacturing or imports will result in a rise of counterfeit goods being imported– and possibly destined for South Africa and Africa.
Counterfeiting in Mauritius is already a problem and has the potential to cause irreparable damage to a brand, or at worst, destroy the brand holder’s entire business.
Business owners are aware of the term “Location, location, location…” and Mauritius’ location, offers an ideal tropical stop-over from Asia en route to South Africa and various African countries, making it a possible ‘haven’ for counterfeiters.
How can companies protect their brand in respect of this shipping channel?
The answer is simply by expanding their enforcement net to Mauritius by registering brands (trade marks) with the Mauritius Revenue Authority (MRA) which is quick and inexpensive.
By registering a brand with the MRA, it will enjoy their protection wherein they will be empowered to conduct searches of all imports into Mauritius for counterfeit goods bearing the brand. This registration therefore has a massive advantage for the brand holder as it adds a layer of defence to counterfeit imports from Asia.
In a recent matter, counterfeit goods were imported into Mauritius from Asia, with the plan of exporting them to South Africa at a later stage.
To the credit of the MRA, they caught wind of these counterfeit goods as they were being imported into Mauritius, which meant that the goods never reached South Africa. The goods were stopped in Mauritius and after a few legal steps, the counterfeit goods were destroyed.
In order to register a brand with the MRA, a registered trade mark in Mauritius is required. Once a brand has been registered, the MRA’s enforcement tool will ensure businesses continue to benefit in this way.
- Important considerations of protection in Africa
- Africa – An ideal market for brand holders and counterfeiters
Jadon is an Associate in KISCH IP's Anti-Counterfeiting Department and has a great deal of experience in trade mark prosecution and Anti-Counterfeiting strategies. Jadon assists clients by protecting their brands against counterfeit imports and the selling and distribution of these goods in the marketplace in South Africa and other territories. Jadon also specialises in the litigation aspect of Anti-Counterfeiting matters and has assisted clients in countless matters of this nature. Jadon’s area of speciality is Anti-Counterfeiting, and brand enforcement strategies at the ports of entry and the market place, and has assisted high-end, luxury and well-known brands with their anti-counterfeiting enforcement strategy.Send a legal query to Jadon Wolmarans