Lucky Fish: Thanking its Lucky Stars?
We’ve previously touched on the case of Lucky Star Ltd v Lucky Brands (Pty) Ltd. This litigation recently came to an end when the Supreme...
Gaelyn Scott
Gaelyn Scott is a director at ENSafrica. She heads up the firm’s intellectual property department. Gaelyn specialises in strategic brand management and the enforcement of intellectual property rights, both locally and internationally, with extensive experience in Africa. She is experienced in litigation and dispute resolution relating to intellectual property rights, including trade mark infringement, passing-off and unlawful competition matters, trade mark oppositions, copyright litigation, franchising and licensing disputes, corporate name and domain name objections and Advertising Standards Authority complaints. She is a leading expert in the ASA field in South Africa.
A Clearvu On AdWords: An Update
“The degree of consumer care is becoming more heightened as the novelty of the Internet evaporates and online commerce becomes commonplace.”
This quote, which comes from...
“Get Off Your Ass” isn’t offensive advertising
ENSafrica successfully represented Virgin Active in a South African Advertising Standards Authority (“ASA”) matter, regarding a Virgin Active TV advertisement that used the expression “get...
ASA Roarrrss in favour of trade marks
Trade mark owners continue to successfully use the Advertising Standards Authority (“ASA”) as a forum for resolving what are essentially trade mark disputes.
The latest case,...
Trade Mark And Advertising Law: Some Overlaps
In South Africa, the Advertising Standards Authority (“ASA”) is often used as a forum for trade mark-style disputes. As a recent decision shows, however, success...
Domain names and passing-off
In South Africa, disputes regarding .co.za domain names are generally settled out of court, with parties using the Alternative Dispute Resolution procedure that was established...
Advertising law: What authority does the ASA have?
In South Africa, the Advertising Standards Authority (“ASA”) is a voluntary body and its members agree to be bound by its rulings. Yet companies that...
Kit Kat shape: Is it game over?
The Kit Kat shape saga goes on and on. A few months back ENSafrica reported on how the Advocate General (“AG”) of the EU had written...
