Adams & Adams
Esme van Rooyen

Esmé van Rooyen is a qualified attorney and trade mark practitioner specialising in trade mark litigation relating to trade marks, copyright, passing-off, domain name disputes, company name objections and advertising and regulatory issues in South Africa. Esmé also has experience in trade mark registration and portfolio management, including clearance, availability, registrability and infringement searches.

Areas of specialisation:
- Trade Mark Litigation


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Articles by Esme van Rooyen

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trade mark applications
Flying under the radar: What are stealth trade mark applications?

Trade mark protection is crucial for any brand owner, but it can sometimes create practical difficulties from a business perspective. When new trade mark applications are published by registries, information about a company or a brand owner’s new product or service…

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